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James Krawczyk

quote

Choose who to lose as a potential customer. You can’t have insiders without having outsiders.

It’s not what you include, but what you exclude that defines you.

— Business marketing advice from Roy H. Williams, in today’s MondayMorningMemo
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Cyber Annoying

Are online retailers going to add “cyber” to every day this week, or what? 
Cyber Wednesday?” C’mon.

4 years ago

December 2, 2009
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link Microsoft "engineering" viral buzz?

Some reports of fake bloggers and other seemingly-controlled videos posted to the internet lead some to believe Microsoft is faking/failing/engineering the viral buzz for Windows 7.

4 years ago

November 18, 2009
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photo via atomatic: random-ramblings: humantarget:





That’s what I’m talking about. Believe in your brand identity.
A wise author once wrote an analogy; Marketing is like a hammer, hardwood and nail. The hammer is your frequency — the repetition of your unique quality. The hardwood is the mind of your consumer. The nail is your brand message.
Every day, you hammer away, trying to break through. Every night when your consumer sleeps, the nail gets pulled out.
So to really make an impact, you have to start again, in the same hole, and hammer day after day. But by constantly changing your message, logo and marketing, you don’t make any more of an impact, you just start new holes.

via atomaticrandom-ramblingshumantarget:


That’s what I’m talking about. Believe in your brand identity.

A wise author once wrote an analogy; Marketing is like a hammer, hardwood and nail. The hammer is your frequency — the repetition of your unique quality. The hardwood is the mind of your consumer. The nail is your brand message.

Every day, you hammer away, trying to break through. Every night when your consumer sleeps, the nail gets pulled out.

So to really make an impact, you have to start again, in the same hole, and hammer day after day. But by constantly changing your message, logo and marketing, you don’t make any more of an impact, you just start new holes.

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video

Just when you thought Microsoft’s ads couldn’t get any worse…

(Yes, this is real. And apparently, they spent a ton of money on it.)

5 years ago

April 4, 2009
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